Ross Reck: There’s A Reason Why It’s Called The “Golden” Rule

The Golden Rule

Treating others the way you want to be treated is often referred to as the Golden Rule.  The reason it’s called the Golden Rule is that it has such a high payoff associated with it.  People absolutely crave to be treated with kindness and respect.  So, when you treat them this way, you almost always make their day.  As a result, they are both happy and excited.  When people are happy and excited, they feel compelled to do something extra nice for the person who made them feel that way.

If you practice the Golden Rule with any degree of consistency, in no time at all you’ll start to accumulate this vast army of people who absolutely can’t do enough for you.  I refer to this army as your Personal Army of Advocates.  When this army starts to fall in place, whatever you’re trying to accomplish becomes so much easier because you all of these people excited about helping you.  So, give the Golden Rule a try.  You’ve got nothing to lose and a very bright future to gain.

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